Sunday, November 11, 2007

Sell the Experience:

B. Joseph Pine and James Gilmore’s book “The Experience Economy” lays down the gauntlet.

“Those businesses that relegate themselves to the diminishing world of goods and services will be rendered irrelevant. To avoid this fate, you must learn to stage a rich, compelling experience."

Restaurants do not sell food and beverage, they sell experiences. The book actually does drill down even further by emphasizing that the rich compelling experience needs to be dynamic because the definition of experience continually evolves.

Sell the Experience!