Emotion trumps Logic!

Think back to the last time you walked into a restaurant and had a culinary adventure. Was the purchase decision based on a logical analysis of all relevant data? I doubt it. Human beings experience events with emotion not logic. They especially experience dining with emotions. Why then do restaurateurs tailor their offerings to appeal to the logic in the consumer? Forget about logic, you need to reach into the person and touch their emotions.

Resources utilized to address the logical aspects of the process miss the point entirely. Marketing efforts trying to convince some one how logical it is to come to your café will yield no visitors. McDonald’s “I’m lovin it” tagline works because it connects on an emotional level with the customer. Touch them emotionally and you will create a customer advocate because emotion trumps logic!