It is also hard to attribute the following finding to a female preference for wet-skinny-soy-macchiato with low-carb marshmallows: The delays facing women were larger when the coffee shop staff was all-male and almost vanished when the servers were all-female.
I would suggest two additional questions could be asked 1) Does the theory hold in a wider cross-section of concepts (i.e. Italian, Mexican, Indian). 2) Ask how the experience was. Measuring time spent in the process does not address the quality of the experience in any fashion. Throwing this biased ill conceived study into the maelstrom does not seem to add much to the discourse or improve the silence.