“Restaurants can't just be concerned with good food, good service, and good ambience anymore. Experiential branding is a restaurant's opportunity to build lifelong relationships with guests.
The guest experience is everything. Operators must ensure the restaurant's brand is in action through all touch points, including culinary offerings, service, uniforms-- even wall decor-- to win credibility and loyalty with customers.”
Creating customer advocacy is a competitive advantage is an increasingly commoditized marketplace.