Saturday, November 10, 2007

Creating something that you like:

Patrick Williams’ post at The Selling Sherpa “Brother Louie” highlights the dilemma every entrepreneur eventually encounters:

“The way I see it, you have two options:

1) You can create something that you like and hope others like it, too. Maybe they will, maybe they won’t.

2) You can listen to your customers, determine what they want, then provide it for them.

Which option do you believe will be most successful?”

You are in business to create customers and have those customers tell others about you, otherwise it is just a hobby. The marketplace is a very able taskmaster that gives no quarter. If what you want to produce and what the marketplace wants are not in synch, a climatic battle will ensue and your business will not be victorious.

Business is about creating something the customer wants, hobbies are about creating something that you like!