Tuesday, November 27, 2007


Scott Ginsberg at “Hello, my name is Blog” offers tips to make the ordinary, extraordinary.

So, if you want to use curiosity to attract more ideas (and more customers!), follow this four-step game plan:

1. NOTICE. On a daily basis, take the time to stop what you’re doing and say things like, “Huh. That’s weird,” or “Now that’s interesting…”

2. EXPLORE. Study ordinary things intently. Then, start a dialogue. Ask other people questions like, “So, why do you think she said that?” “Hey, did you guys notice that?” and “It would be interesting to see if…”

3. RECORD. Remember, if you don’t write it down, it never happened! So, consider keeping a Curiosity Journal. Make daily entries about things you noticed and what you learned from them.

4. EXPAND. Continue to learn, ask and research these new ideas you’re curious about. Constantly run them through your personal filter of expertise by asking, “How does this fit into my picture of the universe?”

Smart customers gravitate to smart restaurants. The very first step in becoming the kind of place that smart customers want to come to and tell others about is for the restaurateur and all the associates to notice the world around them. Scott’s tips offer a checklist to help you to be curious!