David Schwartz’s landmark book “The Magic of Thinking Big” provides a framework for success, “Think Big”. One of David Schwartz’s keys to finding success by thinking big is the concept of “adding value.”
My favorite phrase from that book is “the mud of mediocrity”. Most businesses produce barely enough to get by because they are mired in the mud. These enterprises never rise beyond the level of competence and certainly never aspire to greatness. They are very comfortable in the mud.
An entrepreneur to succeed must add value to everyone that touches their path. A guest walks into your restaurant because they believe you will add value to their lives, an employee works for your organization because they believe your organization will add value to their lives. Vendors do business with you because they believe you will add value to their lives.
I have banged this drum before and I will continue to do so. A guest does not walk into your restaurant because they want food. They can get food anywhere. They walk into your restaurant because they want you to add value to their lives.
Adding value to everyone who touches your path will create customer advocacy and lift you from the Mud of Mediocrity!
