Sunday, May 2, 2010

Misuse of marketing resources

Diane Helbig quotes a study by Dan Kennedy. How much does your business spend on acquiring new clients and why are you not focusing your limited resources on keeping the ones you have?

Sixty eight percent of clients who leave do so because they feel unappreciated, unimportant, and taken for granted.

Remarkable. So while you are working on the quality of your product, your pricing, and performance, give some thought to your customer service.