Saturday, May 1, 2010

Brand you mixes with brand business

Lisa Barone recommends that you entwine your personal brand with your company brand,

Through your brand, you give your customers something to hold on to. You bring them into your story and, by association, make your company a whole lot more interesting in their eyes. Jonathan Fields had a great post yesterday about business, branding and the art of storytelling that I think intersects really well here. I’d encourage you to give it a read. We’re seeing more and more businesses adopt this storytelling approach to marketing. And they’re doing it because it’s incredibly impactful. People want to do business with companies they have a relationship with. When you engage them in your story, you make them invested in what you offer.