Saturday, May 22, 2010

Credile Communications

Ivana Taylor previews "The Language of Trust",

The Four Principles of Credible Communication – Here is the magic formula: Be Personal, Be Plainspoken, Be Positive, Be Plausible. Really. That is all there is. These are simple words, we know what they mean and yet we don’t use these strategies nearly enough because if we did – we wouldn’t have a need for this book.