Tuesday, January 22, 2008

Customer Latte of the Week:

Becky Carroll’s post at Customers Rock!, describes a window sign at a Starbucks touting Mary’s Latte as the feature of the week.

“This signs does two things. One, it acknowledges Mary and her repeat business, making her feel great! Two, it tells other customers that the baristas here know their customers well, so well that they can recommend the best drink combos they see on a daily basis.”

Continuing our Starbucks theme today, a genuine connection with customers creates a bond. By featuring Mary’s Latte you’re acknowledging that your restaurant is about relationships and not transactions. You are already featuring “the Customer of The Month” perhaps you should feature the “Customer Latte of the Week!”