Indistinguishable:

Aaron Wall of SEO Book.com is discussing search engine optimization business models, however the tidbit of wisdom is easily transferable to any business model.

Everything that is not a memory, brand, or experience is becoming a commodity. What prevents you or I from becoming a commodity?

You become what you surround yourself with, and when you push out you attract the right people or the wrong people.

If your restaurant is indistinguishable from your competitors, change needs to be your new business model.