John Foley’s post at The Restaurant Blog “Fools Rush In” explores a source of new customers:
“Pay close attention to the "For Lease" signs in your neighborhood Analyze why the space is vacant? was it menu selection? Price? Service? Quality? Atmosphere? All of these have an effect your business. And when that sign does sprout up… Develop a marketing plan to attract the customers that your neighboring competition once served.”
Businesses that do not provide the exceptional experience that customers demand will not succeed. There is an opportunity for your exceptional restaurant to garner new customers.