Malcolm Gladwell’s landmark book, “The Tipping Point” says (excerpted from amazon.com)
“For example, Paul Revere was able to galvanize the forces of resistance so effectively in part because he was what Gladwell calls a "Connector": he knew just about everybody, particularly the revolutionary leaders in each of the towns that he rode through. But
Duncan Watts new research highlighted in Fast Company this month, essentially says that ideas spread because their time has come, not because of who spreads it.
Seth Godin take on the brouhaha is very salient:
“It spread because passionate people did.
One more reason not to obsess about the A list in any media category. Worry instead about people with passion and people with lots of friends. You need both for ideas to spread.”
My point about the hypothetical Critical Mass is that you need passionate users to create customer advocacy. That passionate user is Critical Mass. Your restaurant needs to connect with customers, it needs to treat every interaction as a relationship, not a transaction. Critical Mass will visit every restaurant, however if it does not find you worthy, it moves on without sprinkling the magic dust. Your mission should you decide to accept it, is to have a restaurant that creates customer advocacy. Passion should reside in your restaurant, passion that will be instantly recognizable to Critical Mass when it visits.