“Starbucks Corp. Chairman Howard Schultz is reclaiming the chief executive's chair as part of a major restructuring initiative to slow the company's U.S. growth, ramp up expansion overseas and improve offerings for its customers.”
That experience has become diluted of late. The results of that dilution is seen in decreased customer counts and stagnant growth.
Here’s hoping that Schultz can re-energize the brand and rekindle the Old Magic.