Track Results: create a master list of all your marketing and advertising expenditures. Track the response, revenue generated, and Return-on-Investment.
Upright Marketing = Knowing Your Customer: To upright your marketing start with the customer first, create an ideal customer profile.
I am not suggesting that people can be duped, conned, or should be taken advantage of - rather I am suggesting that developing a Persona of your ideal customer will help you gain a greater understanding of what “makes them tick”.
You must understand who your customer is and what drives their buy decisions.
Marketing efforts will avail you not unless you are able to track your marketing!