Understand your Competition:

The secret to selling is to understand your competition. If your competition offerings are in the aggregate better than yours, than why are you selling your products and services? When a customer comes into your restaurant to order corporate catering are you prepared to highlight your offerings in comparison to your competitors? You should be, you should be prepared to offer your customer more information about your competitor, than the customer would be able to obtain on their own.

In the wonderful movie Miracle on 34^th Street, the Macy’s Santa sends a customer to Gimbel’s because they have the product the customer wants. When a guest, friend, future customer advocate, or citizen marketer walks into your restaurant you must be prepared to satisfy whatever need they present. At times that need can only be satisfied by one of your competitors. For you to know that requires that you Understand your Competition!