Cooperate or Perish:

Cheryl Jackson’ s Sun Times article on independent restaurants highlights the creative ways that are available to help market your establishment. The Chicago Originals website offers the following:

“The ChicagoOriginals exists to promote dining in local independent area restaurants, to provide diners with a unique local flavor and to raise awareness of independent restaurants in Chicago and its suburbs.”

Independents in many industries have always aligned themselves with each other to increase their buying power and marketing strength. Given that these restaurateurs have aligned a marketing strategy, what other business alignments are possible?

Independents need to find ways to Cooperate or Perish!