Creating customer advocacy is as simple as making eye contact. When your guest walks in, make eye contact. If you are behind the counter look into their eyes and notice the color of their eyes. Have the host or hostess notice the color of the guest’s eyes when they approach. Have a server notice the color of the eyes of the guest that is ordering. When a restaurateur approaches a seated table, they should notice the eye color of the person. Looking at the eye color is a very good trigger to help you and your staff make Eye Contact.
