Friday, September 28, 2007


Creating Customer Advocacy is all about Trust.

Patrick Williams at the Selling Sherpa Blog lays out the elements of Trust:

“• Never ever exaggerate, mislead, or lie

• Show your customers that you really can help them handle problems.

• Ensure every promise you make is kept.

• Stay in constant contact with your customers.

• Concern yourself with the success of others. (If you do, your success is virtually assured!)”

Continual honest communication is the key to Trust!