Patrick Williams at the Selling Sherpa Blog lays out the elements of Trust:
“• Never ever exaggerate, mislead, or lie
• Show your customers that you really can help them handle problems.
• Ensure every promise you make is kept.
• Stay in constant contact with your customers.
• Concern yourself with the success of others. (If you do, your success is virtually assured!)”
Continual honest communication is the key to Trust!
