Monday, December 28, 2009

What are your power users doing?

Seth has a insightful post today about watching the behavior of your power users.

Amazon and the Kindle have killed the bookstore. Why? Because people who buy 100 or 300 books a year are gone forever. The typical American buys just one book a year for pleasure. Those people are meaningless to a bookstore. It's the heavy users that matter

The same logic applies to any business, if those customers who accounted for the majority of your sales no longer frequent, the model needs to change fast.