Saturday, December 26, 2009

Ice Cream's new business model

Maureen Farrell outlines a new business model for ice cream,

Skip the ice cream parlor with 31 flavors. Moobella's vending machine pumps out scoops, in 96 flavors, on-demand, in about 45 seconds. This patented technique for churning and freezing ice cream from a room-temperature dairy mix has been 17 years--and nearly $50 million in R&D--in the making. Two prototypes are running at Northeastern University in Boston and Worcester Polytechnic University. Pinnacle Food Services will market the machines mainly to cafeterias in universities, parks and zoos. Cost: $400 per month, plus ingredients. Moobella raised another $18 million in venture funding in September.