"Cognitive activity embedded within social settings may further increase task novelty, interactive problem-solving skills, and motivations to sustain these activities," the authors wrote.
"In addition, these activities are generative in giving meaning and purpose to one's life (volunteering, civic organizations, assisting others), which may make them more rewarding and personally enriching than highly stimulating activities performed alone. As a result, individuals may place more value on these activities beyond their immediate personal benefit and may sustain interest longer."