Thursday, December 3, 2009

Dual Concepts

Listening to an NPR piece this morning got me thinking about dual concepts. I have always been a purist. Concept clarity has always been one of my tenets for success. However, I am willing to concede the possibility that I am misguided in my adherence to that business model. The story is about a a breakfast place,

Scramblers, a breakfast diner in Springfield, Mo., got a roommate last June: Andoro's Pizzeria.

The Italian eatery moved into the same restaurant as the bacon-and-eggs joint to keep costs down for both businesses. The arrangement has allowed a new restaurant to open, and an existing one to stay afloat in a tough economy.


The idea is not new, however just like a lot of people are moving back in with family or taking on boarders to help defray the cost this restaurant rented out the night business which was laying fallow. Forget the logistics for a moment and concentrate only on the concept piece. Is this a workable business idea? I think it is, we are not taking about a hot dog stand also serving pizza, salad, and beer. We are talking about two distinct concepts sharing a space, sharing customers, and sharing infrastructure. It can work when dayparts are distinct, however it can also work when it isn't such as lunch in this case. It will not be long before savy entrepruneurs start testing new concepts with the confines of their exisiting ones