Saturday, December 5, 2009

The return of barter

Not that it ever really went away, however the mechanics of it made the process difficult to access for the majority of businesses. It is making a comeback as this WSJ story relates,

As they struggle to keep customers and pay the monthly bills, restaurants are swapping food for services like oven-hood cleaning and pest control.

Bartering helps restaurants fill seats, reassuring prospective customers who might be turned off by the sight of a vacant eatery. It also attracts new customers when tradespeople bring friends along, reduces some costs, and helps retain employees who can't scoop tips off empty tables.