Thursday, December 6, 2007

Surveillance Integration:

Valerie Killifer article at “Surveillance Integration”, highlights the latest in high tech.

“…a convergence program designed to enable single or multiunit restaurant operators to view real-time video of operations, point-of-sale transaction detail, employee time and attendance data, and temperature, weather and traffic information for each location…”

The article focuses on the cash management issues in the restaurant space, however this post is about how integration of surveillance and POS enhances customer service. You have the opportunity to view customer interactions, customer patterns and customer preferences in real time. This functionality enables you to remotely study how different promotions and initiatives translate into sales. This aspect of surveillance integration will yield far more information and translate into substantially more positive cash flow then whether a sale is registered properly.