Friday, December 14, 2007

2008 Trends :

The National Restaurant Association releases 2008 Trend forecast.

“This growth is largely driven by consumer demand for convenience, eating on the go or elsewhere off-premise, and the trend toward changing meal-occasions and types.

Ranked as the number one challenge for restaurant operators, recruiting and retaining employees will be an industry priority in 2008 and into the future.

Today’s restaurant customers are more demanding than ever and expect more from their restaurant experiences than great meals.

The cost of food and beverages account for approximately 33 cents of every dollar of restaurant sales and is one of the most critical items on their income statements (along with labor costs, which also represent about one-third of restaurant sales).”

The forecast reinforces the need to provide your guest with an exceptional experience every time. Creating customer advocacy is your competitive advantage!