Saturday, December 1, 2007

Cialdini in his own words:

Robert Cialdini’s book “Influence, The Psychology of Persuasion” is truly a must read for any restaurateur. Lindsay Paulson at Stuff4Restaurants points to a link on You Tube where Robert Caildini speaks about his principles to an audience on video.

I recommend you invest the time to view the video, buy the book and refer to it often.