In the classic man bites dog tradition, Monica Eng’s article in the Chicago Tribune chronicles Intelligentsia’s decision to discontinue the 20oz. (Venti) cup of coffee:
"Drinking our coffee is not like drinking jug wine," said Intelligentsia Coffee founder and Chief Executive Doug Zell on Tuesday. "We're focused on intensity of flavors and providing coffee in the way it tastes best. And it's not in that size." Zell claims that the large size "throws off the proportions of the beverage" in espresso drinks and you end up with "a watered-down, Big Gulpish version." Regarding drip coffee, he asks: "Do you really need 20 ounces of drip coffee?"
