Thursday, July 17, 2008

Shake, Rattle, pick a restaurant:

Frank Bruni’s article details the new Urbanspoon app for your iPhone:

“It was a laggard, an afterthought, and thus revealed the foibles and limitations of the Internet dining guides to which more and more of us are turning for help.

On Saturday night, the day after the iPhone 3G came out, I recruited a friend who had purchased one to join me in an experiment. For more than four hours we bopped around the city, asking Urbanspoon to suggest somewhere good to eat.

The iPhone 3G possesses sophisticated G.P.S. technology, and Urbanspoon, a Seattle-based company that was founded two years ago, has a special version of its regular search engine that takes advantage of that technology. It identifies the 200 or so restaurants in its database nearest to where you are. Then it tells you which are your best bets.”

More and more of these types of apps are on the way. Your restaurant is becoming more accessible and more invisible all the time.