Chapter 40:
“If you provide a loyalty card that requires 8 car wash purchases for a free wash, the results is vastly improved if you offer a 10 stamp card with two stamps already punched as opposed to an 8 stamp card with no stamps. The closer the customer is to completing a goal the more effort they will exert to achieve that goal”.
The strategy will work with coffee, entrées or desserts. Go ahead juice the card.
