“It may be tough to sell a $4 cup o' joe in a sour economy, but Starbucks (and other fast-food kingpins) are betting big this summer that folks will willingly fork out nearly that much for healthy-sounding fruit smoothies.”
Smoothies have been a daypart since the mid 90’s, Starbucks used to create or lead the category, now their scurrying behind. Smoothies are loaded with sugar, and all the latest medical studies are calling for a reduction in consumption of juices and pushing actual fresh fruit .
