More Storytelling:

Idris Mootee’s post about political brands is enlightening: Forget about the politics and look only at the products or service you’re being marketed. Clearly one brand exudes hope, the other adds to the malaise. Understand that your business tells a story, is it the story you think you’re telling?

Is the media biased? Yes. But why? Because the Obama brand has stories for us, it has dreams to share and words that give us hope. Wondering how everything can go so wrong in American and how to get out this mess. Given the beating of the image of America during the last five years, getting back to "trustable and hopeful" is a long uphill climb, bit not am impossible one.

As for the McCain brand, it is as boring as a Warmart store but offer less value than the retailers do. His straight-talking, grand-pa-can-do-it do persona are not helping and translate into "arrogance" by many and that’s exactly the kind of brand attributes America doesn’t want for his brand. Some see this as Bush extension brand. So what would you pick?

What brand is your restaurant?