“Waiting to order at a quick-service restaurant ranked among consumers’ top five “waits we hate most” in a 2007 survey by global technology provider NCR Corp. According to the company’s Service Consumer Survey, 97 percent of Americans are ready to turn to self-service technology—in the form of text messaging, the Internet, and kiosks—to speed up their transactions.
Eighty-six percent noted that they are more likely to do business with a company that offers the flexibility to interact using self-service, an increase of 11 percent over the year before. Sixty-six percent said that the availability of self-service technologies creates a more positive perception of a brand.”
The question is not “should I adapt the new technology?”, the question is “when and how do I implement?”. I am so 20th century, I still use email (how quaint), my nieces and nephews no longer uses such antiquated technologies. Text messaging is prime source of communication in the 21st century. Does your restaurant accepts text messages for orders or are you using 19th century technology (faxes)?
