Switch and pop up restaurants explores an emerging trend.
there’s a small segment that has taken change to heart in ways that are dramatic and offbeat. Some might even say kooky.
Switch, a fine-dining establishment at the new Wynn Encore in Las Vegas, pulls a big switcheroo every night. The restaurant transforms itself about every half hour during dinner service: The lighting changes, music changes, and walls go up and down, creating completely new décor and atmosphere. While you’re tucking into your lobster salad, the landscape around you changes in a grand flourish.
Theatrical? Almost beyond. “It’s the difference between good theater and bad theater,” says Wynn’s in-house designer, Roger Thomas, during a recent tour of the space. “We’re creating a dialogue with the customer using scenery, music and lighting