Sunday, February 1, 2009

Spend save spend:


David Segal’s NYTimes piece chronicles a cycle of spending, saving and spending.


So if we don’t spend, we don’t recover. Fiscal health isn’t possible until money is again sloshing into cash registers, including those at this mall and every other retailer.

In other words, shopping was part of the problem and now it’s part of the cure. And once we’re cured, economists report, we really need to learn how to save, which suggests that we will need to quit shopping again.


Here is a clue, your business model needs to be independent of the personal consumption cycle.