Saturday, February 14, 2009

Sustainable coffee drinking future:

Brian Merchant's article poses a valid question.

There's no way we can continue to use up 200 liters, or 52.83 gallons for every latte we order. And that's why we have to change the way we think, as this illuminating video from the World Wildlife Fund points out. There are a number of things we can do to get the ball rolling towards a more sustainable coffee drinking future—starting on the individual level. We can all forgo those takeout cups, and start bringing our own cups. We can make sure to buy only coffee that's grown sustainably.


There are limitless supplies, ingredients and processes currently utilized in a business that lend themselves to innovation reducing their carbon footprint.