Friday, February 13, 2009

Instant Coffee

There is nothing I can add to this Chicago Tribune story that would do it justice. The only question I have is what happened to getting back to the cafe experience?

Starbucks Corp. will unveil an instant coffee as part of its attempt to turn around sluggish sales.

The company has been working on the product for more than 20 years and has a patent pending on the technology that will allow it to "absolutely replicate the taste of Starbucks coffee in an instant form,"