“Everything comes to pass, nothing comes to stay”
Jeffery Phillips reminds us to look forward;
I was thinking recently about how important it is to maintain an innovation capability even in a downturn. After all, the downturn will end eventually, markets will open up and customers will want new products and services, probably different from the ones they wanted at the start of the downturn. Unless you are actively innovating in the downturn, you'll have nothing but outdated products and services to offer to customers whose preferences and attitudes have changed.
