Ramit Plushnick-Masti's (AP) story offers a contrasting tale amidst than the gloom and doom about us.
Small coffee shop owners are doing everything to maintain their loyal clientele and attract new customers, especially those disillusioned by Starbucks and other chain coffee shops.
Cafe owners are pulling out the stops: They're blogging; diligently selecting roasters; upgrading and changing menus frequently; chatting with customers in an effort to foster relationships; training baristas for months; and ultimately trying to provide a unique atmosphere.
Can you believe it? These entrepreneurs are creating relationships. Who knew!
