The internet is an amazing technological advancement. The ability to communicate instantly with everyone in the world is incredible. The magic of the internet is a double edged sword because the internet democratizes opinion, there is no editor to judge whether some item scales to the level of important. Every expressed thought is the equal of every other expressed thought.
There is no sense of scale to the expressed thought. There is no perspective to view the impact of actions. It is no longer true that if a tree falls in the forest and no one hears it, did it make a sound. Now all the sounds are immediately broadcast for all to listen to or ignore at their peril.