reflecting on past successes (plural) leads your brain to unconsciously, and quite naturally, assume that since you are the common denominator in all of those successes, your traits (e.g., your intelligence, creativity, charm) are the reason for your success.
Believing that you've got it, whatever it is, makes you more confident, and provides a very real boost to your performance.
...
But what if instead of reflecting on your past successes and failures plural, you just thought about a single success or failure? What does your brain do with just one particular memory? The answer: it unconsciously draws the opposite conclusion! That's right - remembering a single episode of success can make you doubt yourself, just as the memory of a single instance of failure can leave you feeling more confident. But why?
...
You get the same boost of confidence from thinking about a single time you screwed up that you do from reflecting on the many times you really shined. And you fall victim to the same nagging self-doubt from thinking about that one time you did something right, that you do from dwelling on all the times you did everything wrong.
So if you're looking to bolster your confidence and really motivate yourself before your next test, or your next blind date, or maybe the next meeting you have to run, remember that it's a good idea to draw on your memories of success, so long as you have a string of successes in mind. That way, your unconscious mind (which is so often the maker or breaker of a great performance) will clearly understand that your awesomeness is not the exception - it's the rule.