John Baldini explains presence
Leadership presence therefore is more than a nice to have. More than an exterior sheen, presence is a reflection of deeply held values and a belief in one’s ability to do the job well enough so that people will want to follow.
Presence is projection not simply of power, but of sincerity, values and conviction. And as such it is something that leaders can use to leverage their influence in order to make themselves heard, understood and followed.