Saturday, April 17, 2010

Do not confuse contact with building brand loyalty.

"Do not speak unless you can improve the silence" Proverb

Entrepreneurs will interpret any contact as a sign that there social media strategy of engaging the customer is working. This leads to a false sense of security. Contact in of itself is not a successful strategy. Useful contact is. The contact must enrich the life of the customer to be relevant.

The next time you reach out and touch your customer, make sure it improves on the silence.