Creating a viable business with an Earth sustainability focus requires new methods because the old way is not working. Every day your competitors are looking for ways to accomplish that very task. Are you going to let them succeed without your own effort? Protein based menus will not disappear however they need to be integrated with offerings that reduce impact on the planet.
The future is taking shape as PRnewswire explains
"We are very pleased to have Otarian participate, alongside 70 organizations from around the world as a road tester of our new Product Life Cycle Accounting and Reporting Standard," said Pankaj Bhaita, Director of GHG Protocol at WRI. "By participating as a road tester, Otarian will provide some interesting insight into the application of supply chain tools within the food sector, which may ultimately affect the food choices consumers make in the future."