Tuesday, March 16, 2010

A solution to every complaint

Margaret Heffernan details how to find solutions to every complaint,

I introduced a rule: all complaints to me had to be accompanied by at least one proposed solution.

The rule was a big success. Here’s why:

  • It made people consider why things were the way they were, and what the costs of fixing them might be. Many aspects of a business aren’t perfect but just aren’t worth fixing. The cost, in terms of time, attention and resources, is too high, the return too slight. But it takes time for a leader to explain that, and it’s better if your employees figure it out for themselves. They learn to prioritize, just as you have had to.
  • It helped me, as the chief executive, distinguish the wheat from the chaff. Nothing is more important in running a business than creating an environment in which everyone feels welcome to raise questions, concerns and doubts. If you create the conditions in which legitimate concerns are raised easily, each employee is an early warning system. But you want everyone focused on fixing the faults that have real impact.
  • It generated good ideas. Instead of my software engineers complaining that the sales team made impossible promises, they asked to go on sales calls to ensure promises were practical. That didn’t just save a lot of anger and disappointment; it meant we could also offer easy product enhancements the sales team had never dreamed of.
  • It made every employee act and feel like an owner. They took responsibility for a business they felt invested in, rather than behaving like whining children.