Benjamin Zander has a great motivation tool to awaken the possibility in anyone. He only teaches "A" students. He actually tells them on the first day of class that he will give them an "A". The first assignment he gives them is to write an essay as if it is the last day of class and they have earned an "A". The assignment is for the students to detail the efforts they have made throughout the semester to warrant that "A" grade.
They are "A" students! How do "A" students act? If your staff were graded in such a fashion that they are all "A" staffers, how would they act?