Monday, March 15, 2010

Gender differential growth.


Rhonda Abrams lays out the case for gender differential growth,

Whatever the reason, a failure to grow through hiring contributes to wide-spread stereotypes of women business owners. Overwhelmingly, according to Count Me In's survey, poll respondents felt women weren't serious about growing substantial businesses:

• 86% said women were satisfied with just small businesses.

• 84% said women are more risk averse.

• 81% said women need to be in control and are hesitant to hire.

And here's the kicker:

• 78% said profits don't mean much to women business owners.

Seriously? Are we back in the days when women were perceived as making "pocket money" rather than supporting a family or growing a real business?

C'mon ladies. If you want to create a business of substantial financial value, you're going to have to hire. And here's another truth: being a good, fair boss is one of the most important contributions you can make to society and one of the most satisfying things you can do in your career.

Men hire and fire quicker and are more risk tolerant. Not necessarily good things, however it apparently impacts growth arcs.