The shops are two of a growing number of New York delis and pizzerias offering $1 slices, a phenomenon that has delighted, dismayed and disturbed pizza lovers, food bloggers and rival pizzeria owners while defying a basic fundamental of the city’s economy — charging as much as you can whenever and wherever you can.
About 15 eateries around the city now sell dollar slices of pizza. The owners of 99¢ Fresh and 2 Bros. have turned bargain pizza into a business model: There are four 99¢ Fresh shops in Manhattan, and four 2 Bros., too. Next month, 99¢ fresh will open its fifth shop on 34th Street near Third Avenue