"All the world's a stage,And all the men and women merely players;They have their exits and their entrances;And one man in his time plays many parts”
Shakespeare
The Olympics offer another life lesson. For a fortnight individuals rise from the abyss of obscurity and capture the imagination of the world and then return to the abyss from which they sprung. There are many opportunities in your business to rise from obscurity. The challenge is to marshal that opportunity into the resonating success of your business. Critical mass visits unexpectedly, are you prepared?